top of page

STRT Summit Speaker Announcement: Sterling Jones, CO-Founder of JOJO's Chocolate

We're thrilled to introduce Sterling Jones, the visionary Co-founder of JOJO's Chocolate, as a distinguished speaker at the STRT Student Summit 2024. Sterling's entrepreneurial journey from starting JOJO's Chocolate during his Junior year at Brigham Young University reflects his dedication to innovation and business excellence.

From Dorm Room to Chocolate Empire

In his session titled "How to Start Your Entrepreneurship Journey While in College: From dorm room to over $70 Million in Chocolate Sales," Sterling will share his inspiring story of starting JOJO's Chocolate while his mom battled cancer and her sugar cravings. His mission to Spread Love & Fight Sugar through her story and product has propelled JOJO's Chocolate to over 5000 retail stores nationwide, raising $10 million and surpassing $20 million in sales annually.

Sterling's journey was not without its challenges. He started JOJO's Chocolate in his dorm room and, at one point, even slept in his car. However, his perseverance and passion for his mission led him to remarkable success. His efforts were recognized when he was named to the Forbes 30 Under 30 list, a testament to his entrepreneurial spirit and dedication.

Why Attend Sterling's Session?

  • Gain insights into starting a successful business while in college.

  • Network with student entrepreneurs and industry professionals.

  • Discover the keys to entrepreneurial success.

Don't miss this exclusive opportunity to engage with Sterling Jones and learn from his journey of turning a dorm room idea into a multimillion-dollar business.

Register now at and be inspired by Sterling Jones's entrepreneurial journey!

3 views0 comments


bottom of page