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STRT(up) Spotlight: Nalza

What is Nalza:

Nalza, LLC is a global sports brand that designs, manufactures, and distributes ice sport equipment and apparel. Born from the love of the sport of speed skating, the company was founded by former athletes Jae Jae Yoo and J.R. Celski.

The founders:

J.R. Celski - “Everybody is going to face challenges. What defines you is how you overcome those.”

Jae Jae Yoo - “I love problem solving. It gives myself and our startup the opportunity to grow.”

Where they’re at:

Nalza was founded in September of 2017 and is headquartered in Salt Lake City, UT. Since the beginning, the company has been proud to work with some of the sports best athletes, organizational bodies, national governing bodies, and teams from around the world. Nalza is currently distributed in the U.S., South Korea, Canada, the Netherlands, and Hungary and their products are currently being used in over 40 countries around the world.

Where they’re going:

Nalza looks to become a household name which embodies the grit and determination that fueled its foundations. The company’s mission is to inspire a community of athletes to go beyond their perceived limits and reach the impossible.

Learn more about Nalza at -

Create The Future.

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