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Sterling Jones at STRT Summit: A Journey of Resilience and Chocolate

From Challenge to Chocolate: The Sweet Success of Sterling Jones

In the world of entrepreneurship, every story has its unique flavor, and Sterling Jones’ journey with JoJo's Chocolate is no exception. As we unfolded the layers of his entrepreneurial path at the recent STRT Summit, it became clear: Sterling's tale is not just about building a business; it's about transforming personal trials into triumphs. Now, this inspiring session is a click away at, where you can dive into the entirety of Sterling’s talk, a narrative rich with lessons on resilience, innovation, and the sweetness of success.

The Stirring of JoJo’s Chocolate

Imagine this: A health scare in the family leads to a kitchen experiment, which then blossoms into a thriving chocolate business. This is the beginning of JoJo's Chocolate. "My mom, JoJo, was larger than life... but she got sick with breast cancer," Sterling shared during our chat. What started as a quest for a healthier snack evolved into JoJo's Chocolate, a brand now synonymous with delicious, guilt-free indulgence. "She had no intention of starting a company... So she went to the kitchen and created a delicious dark chocolate snack," Sterling recounted. This moment marked the birth of a business that would later capture hearts and taste buds across the nation.

Lessons Carved from Challenges

Sterling’s journey wasn’t without its share of bumps. One memorable hiccup? Forgetting to include serving sizes on a massive order destined for Costco. The solution? "We hand stamped all of them to get there," Sterling chuckled. This wasn't just a quick fix; it was a testament to Sterling’s readiness to tackle problems head-on, a crucial trait for any entrepreneur.

Diving In Headfirst

The essence of Sterling's advice for budding entrepreneurs is simple yet profound: Just start. "But that's kind of the theme of like, just get started, you know. Figure out how to prove that people love your product and then you're going to learn," he advised. Sterling's narrative is a vivid reminder that the path to success is paved with learning from each step, embracing the mistakes, and adjusting the course as necessary.

A Beacon for Aspiring Entrepreneurs

Sterling Jones' session at the STRT Summit is more than just a conversation; it's a source of motivation for anyone at the brink of their entrepreneurial journey. It reminds us that starting is the most crucial step, and every challenge along the way is an opportunity for growth.

Your Invitation to Inspiration

If Sterling's story has sparked a fire within you, or if you're simply eager for more wisdom and insights from an entrepreneur who's navigated the ups and downs of building a brand, you can access Sterling’s entire STRT Summit session below!

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